BitchingAndJunkFood

SS13 is bitchingandjunkfood.com's second fully manufactured season. The collection is an amalgamation of inspirations from designer Kathryn Blunden's anti-podean beach upbringing and Marion Bergin's hibernian winter background. Dramatic contrasts of dark and bright define the collection with saturated, bleached out, dipped and tie dyed hues.

Photo-realist digital print lycra anchors the collection. A hybrid of natural and digital worlds, the prints broadly take inspiration from nature. Starting with macro beetles and close-ups of hair the images have been digitally manipulated to create soft rainbow ombre and sharp dark textures lending the prints an almost extra terrestrial quality. Their exploration of embellishment through print continues onto leather and screen printed sequins.

Spring Summer sees their brand of pop-denim evolve into printed, appliqued, acid washed and over-dyed shorts, gilets and dungarees. Studs and spikes, embellishments synonymous with label are pared back but those present are offered up in new interpretations of metallic pink or dipped black and white. Trims include tartan, lace and bondage inspired straps. Body con lycra and cotton take center stage with other shapes including 90's inspired flirty sun-dresses, bra tops, side-tit and cropped t-shirts and floor sweeping bondage dresses.

The designers had a very specific brief for the lookbook and enlisted the help of East London Photographer Alis Pelleschi to realise their sinister beach fantasy. The brand has achieved global reach through the online fashion community so it seemed fitting to create something above and beyond the standard lookbook. This comes in the shape of a collection of animated GIFS in line with the cheeky pop spirit of the brand as well as the people behind it. The GIF animations were created by Alis Pellechi and local and illustrator Sarah Penney, and can be found on our blog