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Collection – A/W 14 In all disorder, a secret order
The collection is already generating excitement among buyers and in the media. Vogue has called Bethan a "knitwear star" and says "far from the oversized, slouchy knitwear currently dominating the high street, Juliff's designs are structured and feminine - inspired by the sculpted aesthetic of her designer heroes Alexander...
'In all disorder, a secret order' is the new A/W 14 collection curently being launched by Bethan Juliff London, available in September 2014. The collection is already generating excitement among buyers and in the media with Vogue naming Bethan a "knitwear star". Bethan Juliff London recently launched in Browns, the famous independent fashion boutique in London. Browns founder Joan Burstein, famously credited with discovering talents such as Alexander McQueen and Comme des Garcons, ordered one of her unique knitted pieces on the spot. Mrs Burstein said "I was asked to see Bethan’s work by Nicky Kinnaird (Space NK) and Colin Fenn (formally Fenn, Wright & Manson), both of whose opinions I respect. I liked her, her enthusiasm and her knitting. I gave her an order for one of her cardigans – bought them, sold them and reordered them. I hope she goes from strength to strength!" The Bethan Juliff handmade origami cardigan sold out just ten days after arriving on the Browns shop floor and then again on re-delivery. Bethan Juliff London is a luxury knitwear brand where every new sample is conceived, developed and hand-made by Bethan. Inspired to continually create new design methods, her techniques push the boundaries of conventional knitwear. The result: unique, sculpted shapes throughout her collections. Bethan's designs cater for women of classic styling with a contemporary edge. The Bethan Juliff S/S 12 collection, 'Glass of Fashion, Mould of Form', reached the semi final of Fashion Fringe, the prestigious fashion competition. Judging on the panel alongside founder Colin McDowell were international industry icons Roland Mouret and Claudia Schiffer. Bethan has also taken part in the Centre for Fashion Enterprise (CFE) market entry programme, which is “looking for the potential fashion stars of tomorrow.”