Behavior LA

Grey Sheep

behavior_la

Location

los angeles / united states

University

parsons the new school for design

Behavior LA is a women's footwear collection hand made in Los Angeles by artisans using the finest locally sourced materials. We embrace the concept of slow fashion and seasonless collections and believe in an ongoing consideration to sustainability, quality, and inspired design.

Behavior LA is designed by Jennifer Kim. Upon graduating from Parsons the New School for Design, Jennifer returned to her native Los Angeles where she worked at several fashion companies designing apparel. In search for a more personal creative identity, she decided to pursue her own company and thus founded Behavior LA. Jennifer has always believed that the right shoes carried the weight of a beautiful look so designing footwear came naturally for her. The brand's name reflects the idea of importance as well as beauty in one's idiosyncratic actions. Hence 'behavior' by definition: the way something moves, functions, or reacts.

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