Azzi And Osta

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Collection – Marie de’ Medici

This season, the designer duo built on their passion for the arts and the Baroque period. The collection is inspired by the life of Marie de’ Medici, exuberantly and dramatically drawn by the renowned Baroque artist Peter Paul Rubens’ in his prominent Marie de’ Medici Cycle. Born to the powerful Florentine Medici family, Marie de’ Medici would later become Queen of France. She was the second wife of Henry IV, and grandmother of the infamous Louis XIV. Queen Marie was known for her admirable taste in music, fashion, literature and the arts. De’ Medici was also famous for leading one of the most prominent artistic projects during her regency; the construction and furnishing of Palais de Luxembourg that made her the ultimate matron of the arts in her time. She was recognized for her incredible ambition, authority, power and the influence she exerted throughout the years of her regency. However, Queen Marie’s life took a tragic turn in the end of her reign. Following the coup d’état she instigated and the resulting political upheavals and familial clashes with her son Louis XIII, she was finally sent to Cologne in exile in the Mid-1600s ending her reign forever. With Marie de’ Medici’s distinguished personality and Ruben’s elaborate artistry, the foundation of the Azzi & Osta Spring Summer couture collection was laid. Azzi & Osta dove into the XVII century and created dramatic silhouettes and grandeur suitable for today’s modern woman. The Spring Summer 2017/2018 collection is defined by contoured silhouettes, intricately cut fabrics, conceptual volumes, as well as a warm color palette of whites, purples, pinks and golds, all perfectly re-imagining a modern day Marie de’ Medici. The elegance comes to life through the use of rich silks, satins, tulles and elaborate embroideries translating the grandeur of the XVII century. Azzi & Osta’s iconic fabric manipulation and swirly voluminous designs add an elegant contemporary twist to the Collection.

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Azzi & Osta is a Beyrouth-based couture house founded by the designer-duo George Azzi and Assaad Osta. Born in 1986, the two grew to nourish their creative urges through various influences, sharing a love for all things bespoke. Inspired by his grandmother who was a tailor, Azzi spent his childhood creatively piecing together scraps of fabric. In parallel, Osta found his love for fashion alongside his mother, a perfectionist who used to sew her own dresses by hand. The duo would then carry their passion for design into Esmod Beyrouth where they enrolled in 2004. Upon presenting their final collections, Azzi received the Prize of The President of The Jury Mr. Elie Saab and Osta was awarded the Prize of The Jury. With their diplomas and awards in hand, they both joined the Elie Saab Fashion House as Assistant Designers. Enriched by their experience and training with Mr. Elie Saab himself, they set out to create the Azzi & Osta couture house in 2010. The signature style was then quickly established; a style highlighted with its challenging conceptual volumes that are vintage at soul. Azzi & Osta creates unique, elegant and eclectic couture pieces for the modern elegant woman.