Asya Krasnaya

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Collection – SS2018 'A SORTA FAIRYTALE'

". . .We are living in a modern, cosmopolitan and very vibrant city surrounded by people with big dreams and different lifestyles. . .We believe that everything is ideal and perfect like a fairy-tale and our collections reflect how we see our sort of fairy-tale in fascinating city. Through our collections we have translated the fairy-tale into reality and we want our designs to tell the story..."
Spring/Summer 2018 collection is divided into 2 themes which reflect ASYA KRASNAYA journey.
‘Elemental’ embraces the journey ASYA KRASNAYA takes from the lush countryside to the desert city and reflects the interplay between industry and nature. This represents our more daywear pieces and is reflected in the colors and the details and the everyday wearability of each piece.
Our second theme reflects ASYA KRASNAYA in the high summer heat of the city but still looks for the vibrancy of nature. Here she embraces tropical floral colours that take her from day to night time and gives her bright collection pieces that she can wear into the evening and beyond as she lives her Arabian dream.

Fashion Films

ASYA KRASNAYA is a Dubai-based Fashion brand for Women’s Ready-To-Wear. It was founded by two Russian born sisters, it is inspired by the childhood days in Russia with a twist of a powerful, modern-day woman, who is working around the clock. Design driven label operates on the accessible luxury segment. It is characterized by the authenticity, peculiarity and uniqueness of its Russian roots, mixed with the sophistication and metropolitan aspect of modern-day Dubai, New York and Western Europe. Brand signature currant print with seasonal color interpretation and all shades of red are the main inspiration behind the brand. ASYA KRASNAYA brand is a story about two best friends, great sisters and trusted partners Evgeniya and Elena started fashion journey in 2016, driven by a long-standing desire to find two characters in one, that would rise up to the aesthetics of a comfortable, chic, colorful wardrobe. It was their dream to have it from age of 16... « we are living in vibrant cosmopolitan city and have a statement, which stands for excellence, comfort, ethics and uniqueness » The signature is the brand’s design leading vision of bringing together Russian culture and lifestyle: ballet, luscious nature, cozy log houses and the tenderness of summer night at grandma’s with an extremely recognizable balance, characterized by fresh colors, soft and good for skin fabrics, high definition of finishing and signature currant print, that form the unmistakable habitat for ASYA KRASNAYA.