Arabology

ARABOLOGY.
Arab (noun)
1.a member of a semitic people inhabiting Arabia and other countries of the Middle East and Atlas region.
-Logy
1.a combining form meaning “field of scientific study, discipline”, used also to denote the body of principles, theories, data, etc... produced by a learned endeavor.
2.set of abstract notions, systematic listing, linguistic usage.

WE DRESS.
We are a ready to wear label combining strong aesthetic and modesty.
Our goal is to dress women with a desirable, yet necessary, vestiaire adapted to life in Arabia.
Fluid drapped long layered silhouettes will give women choices : unveiling ingeniously or covering gracefully.

OVERDRESS WITH NONCHALANCE, WITH AN IMPERTINENT SIMPLICITY.
Arabology’s DNA is rooted in a universe where nomad fantasies, chromatic experimentations and skilled draping techniques blend together, giving life to covetable, yet absolutely essential pieces of a modern wardrobe.
Outfits with immaculately straight lines, enhancing jumpsuits, long fluid dresses, cosy oversized color block coats, playful layered tops, liquid drappy trousers ...
Always flatter the body is a must, long graceful silhouettes thanks to a precious fabric selection.
Fluidity is an obsession for Arabology, a blushy palette shaked by daring color mixes and strong attention to details. Sometimes creative unbalances and asymetrical shapes trick the eye. The brand aim to marry a finely wrought fashion sensibility, with a real commitment to ease.
A kaleidoscopic, modular and interchangeable wardrobe. Expressing itself without uttering a sound.

SHE DRAWS SILENT ATTENTION BUT YOU CAN'T TAKE YOUR EYES OUT OF HER.
She has the royal Middle eastern flair,
the Parisian nonchalance,
the Italian overdressed glam,
She plays, she dresses, she changes, she dare.

WHO?
Qatari - Italian duo.
We will keep the mystery on the lady in black but here is what you might want to learn about our designer.
Born in Italy and raised in Paris, Federica Visani is a womenswear designer based in Doha and Dubai.
From her italian grandmothers she has inherited the passion for dressing. Dressing in the real sense, the real meaning, you must dress up to go out. All these memories are wrapped in the acquaintance of the sartorial tradition and the bourgeoise proud ladylike style. Playing in wardrobes, enriched by rare fabric treasures collected from many exotic travels, was a true fashion journey.
After a master at IFM Paris, Federica worked for the house of Celine where her eyes learned to love straight lines, her hands have been spoiled with precious fabrics, her taste got used to outstanding sartorial quality. Another brilliant experience at Balenciaga opened her mind to conceptual ways of looking at garments and new ways of experimenting. From Paris she keeps this strong and eclectic luxurious flair with a touch of nonchalance.
Nomad at heart, in 2010 she moved to Qatar for the first time. Doha was a shock, a disruptor, a new way of considering the body. “Well, you should cover a little...”, these words still sound clear in her head. She changed her way of dressing developping by necessity her love for draping and wrapped silhouettes. Her clothes have a very nomadic feel. This can be attributed to the way she plays with fabrics around the body using as few seams as possible.
“ And then my question was... how can I look decent wrapped in 3 meters of fabric? There should be a way...”
In 2013, head buyer for a luxury multibrand concept store, Federica explored the international fashion landscape seeking for right brands to integrate in Qatar’s retail offer for her specific target. Wrong seasons, wrong proportions, wrong price positioning.
Arabology was on its way.