The style of the brand ANNA LED is recognizable and unique– natural materials and immaculate cut, subtle chic and elegance, attention to detail. The brand was established by Anna Ledskalniņa in 2002, and it has developed into a true benchmark of contemporary Latvian fashion design. Distinctive style of the brand harmoniously intertwines both – traditions and ethnic elements of the Baltic region, as well as contemporary fashion trends and high-tech fabrics. The designs of the brand blend traditions and nature of the Baltics that are reflected in combinations of different textures, soft shapes, toned down colors with bright accents, and last, but not the least – Baltic chic.
The color palette of ANNA LED fashion collections reflects the opulent shades of the Baltic sea, soft tones of Latvian seasons and changeability of nature – from bright azure of a hot summer day to indefinite shades of gray of the cloudy skies. ANNA LED designs each fashion collection with a certain story in mind. “I intuitively feel what kind of woman will wear each of my designed dresses, as well as I like imagining the places where it will travel with its owner”.
Brand ANNA LED presents four prêt-a-porter collections per year – two seasonal and two semi-seasonal collections, City and Leisure lines. ANNA LED classic City line includes knitted dresses and coats, comfortable sets and cardigans. Leisure line features relaxed sets and sarafans from linen, which receive unremitting recognition from brand fans as an essential piece for holiday travel and laid-back resort holidays. Nowadays ANNA LED designs also men’s clothing. The brand presented first designs of men’s fashion in the spring-summer collection 2014, showcasing Men’s Weekend line that featured linen shirts, cardigans and pants.