The heritage of DENIM and its iconic legacy inspires New York based AMPERSAND HEART to create a collection that celebrates denim lifestyle while expanding its fashion boundaries .
Influenced by folk and workwear, the Collection explores the intersection between jeans culture and high fashion. The line focuses on the research of denim tradition, infused with experimental workroom techniques. From knitwear to indigo dye, AMPERSAND HEART combines an all denim aesthethics with a polished urban style sensibility.
Handweaving, smocking, pleating and artisanal washes are some of the unexpected elements AMPERSAND HEART brings into the indigo blue universe creating collections of seasonless denim garments designed with a sartorial eye for detail.
“We wanted to develop a style of dressing in which our emotional connection to denim could intersect with our passion for fashion design. We see our brand as a storyteller, speaking about an icon in a contemporary way.”
Antonio Haslauer, Creative Director and Founder of AMPERSAND HEART