Alexandra Moura

lisbon
City:
lisbon
Country:
portugal
Graduation Year:
1996
Production Location:
portugal
Contact Designer

Collection – Alexandra Moura Spring/Summer 2018

“WITHIN THE TIME WITHIN “

Spring/Summer 2018 – Press release

Inspired by the deterioration of the interiors of Portuguese palaces and manors of the eighteenth century, as well as the inside details of garments from the same period, in her new collection Alexandra Moura explores the concept of the aging process and the signs that it leaves behind, materializing it through an innovative approach that brings the inside out and reveals the soul and the vestiges of that same time.
This concept of interior and the traces of time gone by, is reinterpreted and brought to us in the form of specific finishes and the misrepresentation of what is used on the inside and outside. The subtle and romantic details are combined with a more high-tech and deconstructed side.
Striking shapes, sometimes oversized, sometimes fitted, creating opposites in silhouette, are combine with laces and pockets to create statement looks with strong and iconic notes from another time.
Comfortable and urban looks combine knits with sophisticated textures, tulle and brocade, linen and cotton, establishing in the collection the perfect connection between classic and contemporary.
This collection enhances irreverent, urban, confident men and women who appreciate unique looks.
From the different tonalities of ecru and the different shades of black, the red emerges along with a jacquard pattern with floral motifs that transports us to the stucco or the delicate wallpaper in contrast to a plaid pattern that brings together the colours of the palette. Throughout the collection, damaged and frayed fabrics are visible, revealing the wreckage of a hidden past.

Fashion Films

About
Alexandra Moura creates contemporary avant-garde collections for men and women that reflect her personality and creativity. Leading the charge for Portuguese arts and culture alongside current day contemporaries, Moura takes a fearless approach to fashion with a focus on artistic expression and an offbeat spirit. Moura’s collections are traditional fashion reinterpreted with an artistic vision that makes them intriguing, dynamic and downright fun. Working beyond everyday style, Alexandra Moura’s work is exploratory, seeking to approach clothing in a new way. Pushing beyond the stereotypes of gender and the conventional use of fabric and print, her work leans towards the avant-garde, reflecting a love of Japanese fashion design that captured her mind as a teenager. This influence shines through in Moura’s work where classic tailoring is reimagined in playful, textured fabrics and silhouettes are tweaked to create bold and exaggerated shapes. Each collection is at once eccentric and wearable, infused with a sense of subversiveness. Each season, the Alexandra Moura design team explore the idea of opposing forces coming together, playing with contrasting ideas, textures and references. Romanticism is bound together with the urban, classic looks are clashed with iconic sportswear details and classically feminine looks subverted with the masculine. Unabashedly romantic and artistic, the collections draw distinct parallels with the cultural mood of Portugal, which is renowned for its romantic, melancholic spirit. Driven by conceptual exploration rather than conventional trends, Alexandra Moura’s collections are timeless and seasonless. Moura’s collections find a natural home in the wardrobes of those with a keen eye for detail, an appreciation for fine craftsmanship and an independent spirit. Each collection brings Moura’s inspiration to life as a collage of fabrics and colours, combining sheer, knits and textured fabrics with a considered eye and sense of proportion that makes every it desirable, covetable and collectable. With a highly creative mind and witty approach to design, each Alexandra Moura collection is a considered artistic expression, designed to embolden the wearer with a sense of strength, independence and individuality.