ACURRATOR

BRAND DESCRIPTION

Acurrator is a womenswear and accessories brand, best defined by a Fashion Week aesthetic at High Street prices.

Our inspiration comes from the minimalist aesthetic, geometry, the origami techniques, juxtapositions, and of course, anything we find in our travels that align with our DNA.

We love to take long walks and explore new cities, drink cortados while people watching, read the Monocle on a lazy Sunday, to feel fabrics and textures, listed to our favourite podcast on a long commute, take photos we never post for the world to see. If you're one of us, we would love to hear from you, make suggestions, and maybe grab a coffee one day.

TARGET AUDIENCE

Catering to urban professionals and established entrepreneurs, doers and achievers with purse string intelligence, that want to be unique, but stand out in a discrete way.

We think that ethical and sustainable manufacturing will become the new normal, much like organic food has become mainstream. We don’t claim to be a “sustainable brand” made only from recycled fabrics, in a solar panel powered shed, but what we can tell you is that we know the names of every person that ever worked on one of our garments. Know about their families, and what they plan to do once the working day is over.