8igb Community Clothing

paris
About
THE BRAND 8IGB community clothing is a skate lifestyle inspired apparel brand, based on graphic parodies and dual meaning slogans which often have a spicy twist and a sexual component coming from the gay world, very influenced by Matt Lambert’s photos. THE NAME 8IGB community clothing was born in a small building at #8 of a little alley in the 18th district of Paris; 8IGB actually stands for 8 Impasse Grosse Bouteille. This building is the most utopian place ever seen, it’s where people live with open doors, where every neighbor is a best friend, where you never feel lonely, where you can paint,read or enjoy a beer together in the courtyard, where there is always an extra place for whom wants to join in. Our philosophy is, open doors, open hearts and open bar… THE STYLE 8IGB community clothing’s concept comes from the desire to give a very intimate and free dimension to clothes, with a certain love for bad taste mixed with a poetical and decadent view of life. Easy shapes for difficult prints. THE MOTTO On the back of each piece you will find the slogan «I don't match», which is the way we feel about society and different tribes. We don't match any category. On the other hand the little wooden stick with the typical red head called "match», is an object that is close to us and illustrates us very well, all similar but all different, like in a matchbox, small, nice and friendly but if you scratch it will burn. That's why we choose to place a real match stitched under our logo on each item. THE FOUNDER Bissoli Ruben is an Italian fashion/graphic designer. After he attended Istituto Marangoni Milano he moved to Paris to attend Studio Berçot. Finished his studies he soon worked for Balenciaga as designer assistant specialized in prints, t-shirts and knitwear. After this experience he worked in free-lance as graphic designer. His versatile spirit took him afterwords to work in accessories, so he became shoes head designer for the brand Elevenparis. The experience at Elevenparis reinforced his sensibility and interest for street-wear. With 8IGB community clothing Ruben Bissoli wants to express a spicily ironic vision of life set free from "good taste" and strict society codes through simple cool-to-wear clothes, inspired by vintage sportswear, pop culture and skate-life.