22/4 Hommes Femmes

düsseldorf
City:
düsseldorf
Country:
germany
University / School:
AMD Akademie Mode & Design Düsseldorf
Production Location:
germany
Contact Designer

Collection – 22/4 Hommes Femmes Spring/Summer 18

Clean lines and jaunty stripes meet the classic tailoring of 22/4 with the elegance of the sea meeting the sky in this playful new Spring/Summer collection, which calls to mind the nostalgia of the seaside experience. Nautical notions like eyelets, cords, draw the eye once more to the designer’s signature attention to detail. Graphic design elements, such as the exclusively in-house designed seahorse logo printed on silk and light shirting cotton, bring a touch of whimsy and sentimentality to the collection, recollecting the early swim experience of a German childhood.
Striped textiles of day looks evoke the images of beach chairs, umbrellas and towels, while the sparkling and shining details of evening pieces reflect the appearance of light dancing on the surface of the water.
A seaside palette of blues and whites welcomes the eye with a fresh feeling of summer and the stirring motion of ocean meeting sky. Atlantic blue, azure, navy, dark blue and turquoise represent the swirling waters paired with classic beach tones like bright white, sand, spindrift white and pearl. Pops of green in seagrass and wakame shades provide a surprising earthiness, contrasted by prints and palettes to conjure the shimmering world under the waves. The materials for this season are all about warm weather and beach memories, integrating top-quality textiles like light Italian tropical wool, viscose wool blends, lurex, Italian light and heavy cotton, and silk.
About
The brand’s name 22/4 came from Stephanie Hahn’s wish to keep the focus on the product and not on herself. She prefers being the person behind the scenes concentrating on the product. That aim is also related to the intense cooperation and constant interaction between Stephanie and her team during the creative process. Since the inception of the brand 22/4 was a men’s wear collection with a capsule women’s wear
collection offering two separate but connected lines. The German produced collections feature fabrics and materials from Italy, France, Spain and Germany reflecting the high quality standards and demands expected from German craft and her applied technique and innovation. Stephanie Hahn’s focus to make well- made and well-constructed clothes that everyone can wear and feel good about, combined with the passion which grew from the search for great fabrics were the base and key in shaping the identity of 22/4. Her intention is always to create distinctive sophisticated luxury garments for a market that looks for high-class products with a certain twist.