Demure couture hat

Grey Sheep

Demure_amsterdam

Location

amsterdam / netherlands

Graduation year

2015

Main Manufacturing Countries

The Netherlands

Unique ready-to-wear hats made by hand according to traditional couture methods. Every piece is produced with utmost care and personal attention. I originally come from Osaka, Japan. My mother’s family used to trade in kimono fabrics and my father’ family had wood carpentry background. Since when I was small, I have always loved making things using my hands. I moved to London and that’ s where I learned millinery or traditional art of hat-making. My teacher has been making hats for Vivienne Westwood and other prominent fashion houses/ hat makers. Quite a few years of learning from her gave me a solid foundation as a milliner.

Some years later, I moved to Amsterdam as I fell in love with the beautiful city and it’s friendly people. They managed to convince me to open a studio/shop “demure couture hat Amsterdam” September 2016.

I work according to authentic methods and use high quality sustainable materials (instead of plastics and chemicals), which is more time consuming. It helps me achieve better aesthetic result (invisible stitches by hands, more intricate details etc) and more comfort (diagonal hand stitches to allow joints some movement etc). Also, what comes with the old fashioned techniques is the way they care about the resources (which used to be more limited when those techniques were developed). Much care is taken to minimise waste.

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