Daughter of Jón

Grey Sheep



london / United Kingdom


fashion institute vienna - hetzendorf

Graduation year


Daughter of Jón was born in Hackney in Spring 2013. We like reinventing classic designs with raw textures, matching striding colours to elegant shapes, unusual materials and natural proportions.
Founder and Designer of Daughter of Jón, Hedi Jónsdottir grew up in Reykjavik and Vienna and then moved to Barcelona where she lived for a long time. She combines aesthetics and memories from all these places in her designs: the raw elements of Iceland, the flair of Vienna, the playfulness and colour of Barcelona's street life. And now London is bringing it all together.

Latest Collection

Previous collections


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