CUBEL is a men's designer brand that combines experimental craftsmanship and urban aesthetics. It highlights the stories of warring and pre-Hispanic cultures through avant-garde design and textile exploration. Our creative process builds upon a business model and sustainable practices, working with artisan communities and including their materials and technologies; working between natural and recycled certified fibers.
Since 2015, we produce locally in the city of Bogotá and places like Barbosa, Santander and Zipaquirá, Cundinamarca. Each handmade piece undergoes different processes, from embroidery, to weaving and to graphic abstractions, we design original prints in collaboration with local artists – all as a tribute to the craft tradition.
THE creative processes weave together urban aesthetics, experimental craftsmanship and avant-garde design. Our work integrates the representation of pre-Hispanic Latin American cultures and ethnicities, respectfully preserving their stories, that bring consumers closer to history and to the extraordinarily diverse legacies of Latin America.
As an independent and authorial brand, we seek to promote practices that build a sustainable language. We do not believe in percentages, but in actions and decisions that wield a long-term impact on our community, customers, partners, employees, staff and the environment.
Cubel seeks to break new ground in the design industry through the creation garments that represent new identities that move away from the traditional but that also find their inspiration in Colombian craftsmanship. Each piece is a modern and alternative interpretation that always seeks to exalt craftsmanship by applying and mixing different techniques. Creating textures inspired by nature for men and women who seek and wish to express their strength and leadership; this project is designed for modern, urban and avant-garde people. Each creative process is in constant evolution through millenary cultures, textures, designs, colours and shapes. Creative work with women artisans from Zipaquirá cundinamarca and barbosa santander, DESIGNER'S PLACE OF BORN.
CUBEL has been in different commercial spaces and fashion platforms, achieving in 7 years since the creation of CUBEL, different goals that place it as a brand that projects international design with the stamp of Colombian heritage. Mixing technology, avant-garde futurism with techniques that heal the traditional techniques of our artisans and cultures. Its artisanal approach intersects with trends and places each piece in a differential level to traditional craftsmanship.
Settimana della Moda - Guatemala Fashion Week - 2022.
Digital version China Fashion Week - 2020.
Bogota Fashion Week - 2019 - 2020 - 2022.
International Thai Silk Fashion W. Bangkok - 2018.
Closing Motor Show with Chevrolet - 2018.
Colombia Moda - 2018 - 2017.
Mercedes Benz Salvador - 2017.