White Sheep


new york / united states

CORVUS 十 CRUX is the rebirth of American born designer Alex London. Based out of NYC, CORVUS 十 CRUX possesses a deep need to to capture the images seen in the darkest and most beautiful parts of the human mind. To that end, the label uses less than conventional techniques to achieve each vision. Our lead designer, Alex London began designing formally at the F.I.T Pre-college program at fifteen. Alex attended Parsons and held various internships before a chance encounter with another designer allowed a mentor-ship that created the foundation, skills, and drive for Alex to pursue a solo career. In the fall of 2010, Alex officially created the signature label "ALEX LONDON." However, after several years of business Alex was no longer affiliated with the original label. In the spring of 2013 the designer was tempted to move on under a new brand. CORVUS 十 CRUX is the product of this renewal in life and in art, with the staples of collections that evoke the dark, dramatic, and ethereal, drawing inspiration from worlds of another time and of another fantasy. Long flowing gowns and high collars evoke a sense of the grandeur, while low necklines, low backs, and beautiful fits accentuate the beauty of the feminine form. Each piece is sculpted with unconventional techniques and individual care to play with the strengths of each fabric.

Publications include Vogue Taiwan, a Vogue gallery exhibition, Harper's Bazaar Vietnam, ELLE Vietnam, Hunger Magazine, Twelve, Adon, Factice, Kurv, Jimon, and Z!NK Magazine March cover featuring Taylor Momsen. CORVUS 十 CRUX pieces have been worn by many celebrities that include Carmen Dell'Orefice, Anne Hathaway, Taylor Swift, Pamela Anderson, Kat Deluna, Raja Gemini, and Amanda Palmer.