Who We Are?

Who We Are?

The Süel Story began in 1992 when my parents established the company. Well, actually it begun a bit earlier as they had been producing jeans and other garments designed by my mother for a couple of years by then. I remember the day when I was around 9, sitting on the couch and my father was sketching the logo for the new brand. Süel doesn’t really have any certain meaning - or at least not to my knowledge -, it is a fantasy name that emerged from a brainstorming session between my parents. I suppose that it might have something to do with Susie.