The simplicity of the design - by reduction to the essential – plays a fundamental role in the new UMASAN AW 2014 collection. The aim is to create a maximum clarity. Factors of the collection are important values, such as grace and discreet elegance. The subtraction as a conscious focus on quality is in the foreground - not the general practice addition with a focus on quantity. The reduction to the basic statement the general significance of the individual parts increases, even more that its wearer.