In the beginning of the century the term «fast» became popular not only in the world of fashion: all the aspects of our life started to be rapid, whether food, work, sleep, or rest. The speed has become a synonym of success for zoomers. The modern realities have shown that the fast philosophy «discharged the batteries» even of the most energetic people. The designer of the brand L.A.B. by Ternovskaya in the new collection reflects about slow living – the popular movement which teaches slow down to learn how to enjoy life again.