THE GATEWAY TO FASHION

THE GATEWAY TO FASHION

For Spring-Summer 2019 SCHUELLER DE WAAL proposes FASHION as HYPNOSIS THERAPY. Rather than offering a new collection the designers want to make a statement about the fast pace of fashion and their incapabilities of keeping up. Driven by the idea of giving former designs a new context and using that as research for the development of new design ideas SDW STUDIO presents a fashion film installation. The presentation of this autonomous statement serves as a suggestive form of ‘FASHION THERAPY’.