SOOTHING BOUNDARIES

SOOTHING BOUNDARIES

Pairi Daeza’s SS23 is inspired by the rich heritage of Persia in arts, architecture and symbolism that has maintained its allure for ages. Ancient Iranian craftsmanship is repositioned and transformed into modern, radical and timeless styles that can fit into numerous occasions and cater to different moods. Semiosis is involved in all the hand-printed patterns of the collection, as every motif carries a meaning in the Persian culture. Among the motifs are also the zodiacal signs that establish an emotional connection with the wearer, inducing spirituality and optimism.