A fascination by the magic transformation of Cinderella along with a lack of such articles on the market, led the designer Karin Onderková to rethink shoes regardless of gender to audiences who are seeking a traditionally female aesthetic. An only gender-bending alternative which currently offers shoes that span sizes from 36 to 44, Shoedaism is the only designer brand on the central European market and beyond, that offers a variety of choice for persons of bigger shoe sizes.