Second Life was inspired by the concept of transformation, anti-consumerism and a desire to drive a movement
towards slow fashion. Influence was drawn from how we wear fashion, express who we are and our view
of the world. “If today fashion is about expressing our support of unsustainable consumption, behaviour and
unawareness, then tomorrow it is a powerful tool to spread awareness of sustainability and circularity.”
With this in mind, Second Life set out to question the traditional notion of sustainable fashion by synthesising