The AW2018 collection is titled The Crimson Demur. This is ALEX S. YU’s eight collection. The collection features both womenswear and menswear as well as introducing some unisex pieces after the success of the previous collection. This season, ALEX S. YU dived into various Grimm’s fairy tales and was very fascinated by the tales as old as time. The gruesome and violent details in the stories were very different from the ones ALEX S. YU had been accustomed to as a child.