HEDVIG x Peak Performance

HEDVIG x Peak Performance

THE IDEA BEHIND THIS PROJECT IS TO PUSH THE UPCYCLING TREND TO NOT ONLY USING GROWN UPS WEAR, BUT ALSO BABY WEAR. CHILDREN GROW FAST AND THERE ARE TONS OF OUTWORN CLOTHES LAYING AROUND. MANY OF THESE GARMENTS HAVE STAINS ON THEM AND IN MOST CASES A LOW SECOND HAND VALUE. TO CREATE A WARM AND FASHIONABLE PUFFER JACKET OUT OF THESE, THEY ARE A GIVEN A NEW PURPOSE.