Escapism is a concept of avoiding the frustrating reality by focusing on an individual’s subjective Utopia.
Facing today’s massive pressure of standards, cynical system and destructive rhythm of living, an ingenuously creative mind finds a transcendental way to survive.

Featuring abstract geometry of shapes and ascetic monochrome, structured complex cut and multipurpose transformations, DZHUS clothing serves as a protective cocoon for the fragile unique individuality, a mediator in its adaptation to the surrounding conformism.