With its SS'2020 collection, the Chereshnivska brand draws attention to the problem of information noise.
The developers wanted to show the dynamics, the stages of distortion of our beliefs under the influence of media technologies.
To achieve this effect, Chereshnivska experimented with real photos by processing them with graphics and special filters. Thus, the first images of the collection are as pure as the human personality. Next we see the changes, under the influence of a constant flow of information. This is conveyed by the dynamic appearance of prints, colors, more closed and complex images. In the finale, everything goes black - full overload.
"It's like in life, we are under the influence of what we see and hear, - says brand designer Anastasia Rozova, - it drags us down and we stop hearing ourselves ... "
The SS'2020 collection will be available in October 2019.
The Chereshnivska brand was founded in Lviv in 2015.