'BYBROWN has a unique vision on contemporary fashion and is sustainable which nowadays is fundamental to a better future.' – Sara Sozzani Maino, Head of Vogue Talents at Vogue Italia.
BYBROWN celebrates 5 years with their new iconic raincoats WAVE and SPIRIT, An unexpected tale in engineered rainwear with tailoring at its heart, BYBROWN continues to reinvent the idea of outdoor protection, using technology, sustainability and fashion as its guiding force.
Created 5 years ago by designer Melanie Brown, the brand is award-winning for their design expertise in technical rainwear. The collection is made for women: reinventing in what is traditionally a masculine category and substituting the predictable boxy shape of all-weather gear with an elegant, tailored look. The story began with AGILE, a tailored raindress, when founder Melanie Brown discovered a form-fitting couture dress she was working on could be engineered for cycling in the rain. This dress went on to win the International A’design Award and was featured in a collaboration with Vogue Italia during Milan Fashion Week. All her coats are sustainably and ecologically manufactured in Europe (made in part from recycled coffee grounds and recycled polyester), and with tactile Bluesign® industry-approved materials.
Based in Amsterdam, and founded by British designer Melanie Brown, BYBROWN is inspired by the movement, power and life of water. Its non-conformist, British heritage shines through as elegant designs combine craftsmanship with a contemporary, raw attitude. Tailored garments have strong constructed feminine forms, iconic shapes, and a minimalist yet rebellious attitude—where unexpected details add a playful element.
Working with Blue Sign® approved materials, BYBROWN exists alongside partners that care for the environment and its people. The brand is at the forefront of material innovation using recycled coffee grounds, recycled polyester, and is always working towards circularity.