Bobababe

at.el.ier
noun
/a workshop or studio, especially one used by an artist or designer/

Atelier collection depicts scenes from a daily life of a fashion designer at work. It portrays the passion, the love and the emotion that are translated through the creations.
One day everything works out, then another day we face struggles when things does not come
into place during the creative process.

This collection depicts the love and hate relationship of a designer with their job. About our love of art and fashion, but also our frustration to keep up with fresh original designs that can be accepted by the mainstream society in s rapid phase.

Through this collection, we at Bobababe hope to show Indonesian people the real struggle and effort of being a designer. Where most of the timewe are only regarded as a people who sew and not as an artist.
Where the value of our works being judged less desire-able compared to international mega retail brands while we have to make an effort through the tight competition to survive and live.

In this collection. We hope to help our fellow designers with common issue to voice their frustration and struggle through this editorial collection. And to let them know that they are not alone.