Open Call: The 33rd Fashion and Photography International Festival in Hyères

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The Hyères Festival promotes young artists in the fields of fashion, photography and fashion accessories. Competitions are framed around the villa Noailles, which organises three competitions, exhibitions and conferences.

These competitions highlight ten fashion designers, ten photographers and ten accessories designers, who are selected by a jury consisting of members of each profession. The selected artists’ creations are presented through a catwalk show for the fashion competition, a group exhibition for the photography competition, a group exhibition and a video for the accessories.

Over the fours days of the festival, the selected young artists individually present their first collection through a day spent with the members of the jury, and then during a catwalk show open to members of the fashion world and the general public, which is coordinated under the artistic direction of Maida Gregori-Boina.

Numerous talents revealed by the past of the festival’s fashion competition have since become essential names in the world of fashion: Viktor & Rolf, Jamin Puech, Karine Arabian, Sami Tillouche, Gaspard Yurkievich, Felipe Oliveira Baptista, Sébastien Meunier, Christian Wijnants, Richard René, Swash, Anthony Vaccarello, Julien Dossena, Sandra Backlund, Jean-Paul Lespagnard, Cunnington & Sanderson, Mareunrol’s, Alexandra Verschueren, Yiqing Yin, Léa Peckre, Laitinen - Raasakka & Siren, Steven Tai, Satu Maaranen, Kenta Matsushige, Annelie Schubert, Wataru Tominaga.

The Festival’s tight-knit bonds with the fashion industry are one of its major assets: leading fashion companies sponsor all events and awards, and thus mark their engagement towards young talent. Designers that have taken part in the Festival as members of the jury count, to cite a prominent few: Martin Margiela, Hussein Chalayan, Helmut Lang, Jean-Paul Gaultier, Martine Sitbon, John Galliano, Pierre Hardy, Jean Colonna, Azzedine Alaïa, Ann Demeulemeester, Christian Lacroix, Riccardo Tisci, Haider Ackermann, Kris van Assche, Dries van Noten, Raf Simons, Yohji Yamamoto, Felipe Oliveira Baptista, Carol Lim & Humberto Leon, Karl Lagerfeld, Julien Dossena.

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