AUTRE BY GAUTAM GUPTA

Grey Sheep

Location

india

Designer Gautam Gupta has added his own touch of class to the innovative creations that make Indian fashion designs shine globally. He is the force behind “Vinayak couture” that has been carefully nurtured for decades and has now found its identity amongst all those who patronize good craftsmanship and astute aesthetics. His designs are a sign of developed taste with an eye for detail and high on style quotient. Gautam joined his mother in 2003 and injected new energy into its classic oeuvre. While his mother Asha was involved with the warp and weft, Gautam helped contemporise the brand and build it into a luxury offering appealing to discerning customers across the globe. The fact that he was young, bursting with fresh ideas with creativity running in his genes, gave impetus to the heritage fashion house. He was not just an heir apparent but a second generation with dreams and a dogged drive that is only characteristic of a new gen pacesetter.

In 2010 he enrolled himself in the esteemed NIFT (National Institute of Fashion Technology) to upgrade his theoretical knowledge in western wear before launching “Autre” in 2011. Autre is a French word which means “Different”. His design philosophy was to design something which is not only unique but also fun to wear due to which he started working on creating his own prints. His love for quirkiness, bold prints and colours seems to get deeper with each collection. He says “I never want to be stagnant as a designer so I will keep on using innovative textures and weaving to write my design story but for now Prints are the only thing which inspires me.”

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