Au Courant PARIS
Au Courant, the French word meaning “in the current,” is the independent namesake brand by Chaz A. Jordan. Dissatisfied by the commercial offerings of many labels, Au Courant was formed in 2011 as a personal artistic endeavor. Au Courant has quickly gained an international cult following amongst clients, buyers, celebrities and stylists alike from North America, Europe, and Asia.
Despite the recent conservative approach to fashion, Au Courant refrains from market pressures that hinder its innovative repertoire. Au Courant bridges the gap between avant-garde fashion, street culture and the ever changing display of individualistic style by digressing from “fashion seasons” to the adaptation of an ongoing design approach—when inspiration strikes, inspiration is designed.
Having cemented its posture as one of the top up-and-coming couture labels, Au Courant continuously blends elements of avant-garde fashion with the functionality and discipline exhibited in the wardrobes of the Far East. Loose silhouettes, leather trims, and glistening zipper contrasts create a deep catalog of timelessness. Au Courant redefines 'solid,' recreating classic concepts with an immense focus on quality and craftsmanship. It's a true embodiment of the streets, and a fresh take on the aesthetic side of the fashion spectrum. Seasonal lines transition from breezy basics to complex dissections, breathing life from the intricacies of the designer's vision directly into your everyday.
Hand crafted in limited quantities using the highest quality textiles, skins and hardware from worldwide producers, each release encapsulates relevant aspects of art, design, and pop culture with an exclusive and elegant appeal. Au Courant aims to be forward thinking and devoid of market expectations while an open imagination for luxury and distinctiveness prevails as the brand’s driving ethos.
ih nom uh nit
ih.nom.uh.nit ; to have no name. this title was chosen as a result of being unable to find a truly fitting name that would come to represent the vast creative works that are planned under this line.
ih nom uh nit will serve as the primary creative outlet of a complete lifestyle design house covering the following segments:
with each piece of content or product, the task of invoking raw emotion is the sole objective of the creatives that are delegated to its development.