In Spring 2014 Aset Bogaty graduated in fashion design from the University of Applied Sciences in Hamburg. During her academic studies, she interned at the German fashion house Jil Sander, where she was influenced by the timeless and elegant way to dress a woman. After her master degree, she worked for the agency Kundtmann, to gain insight into the commercial background of the fashion business. With the help of these experiences, she started to establish her own brand. By being a woman, who lives in three cultures in ones, with its different views, it fascinated her getting answers in fashion for all women, wherever they are coming from, wherever they are willing to go.