Article. by Courtney Holm

Grey Sheep


melbourne / Australia


university of technology sydney

Graduation year


Courtney Holm is the designer and director of sports-luxe Australian menswear label Article. by Courtney Holm. The label is distinct for its assimilation of pop-culture street styling, elemental sportswear and tailoring details. The label is meticulously designed and ethically produced in Melbourne, injecting a fresh equilibrium of functional, high-end fashion into a niche menswear market.

Holm graduated with First Class Honours from the University of Technology Sydney after developing a print based menswear range for the future Australian market. Holm's debut at L'Oréal Melbourne Fashion Festival in 2013 led her to re-locate to Melbourne and launch her niche menswear label, Article. by Courtney Holm.

Each piece is designed and made in limited edition runs in Melbourne, Australia and her online store provides global access to the label's fresh designs. The Article. by Courtney Holm signature is ultra street-modern utilising technical fabrications,bold prints and subtler grey-scale contrasts.

The label's use of varied materials, such as polyurethane plastics, luxury knits, sportswear and hard-wearing materials with quality cottons, silks and wool give each piece inner softness with an overriding masculine exterior. The amalgamation of high fashion detailing with sportswear and street style makes a bold statement while the prevalence of functionality, style and fit ensure a wearable outcome for a discerning customer.

Holm is also the founder of a new fashion venture titled A.BCH. With an ode to the Article. by Courtney Holm's name, A.BCH is a completely seperate brand developed for both men and women. Disrupting the fashion industry as it stands begins with full disclosure. A.BCH is a vision led, community focussed fashion label unlike any other. A.BCH's environmental and ethical standards are driven through fresh, luxury basics, propelled by customer collaboration and a supply of fully researched provenance.

In unique delivery, both A.BCH and Article. by Courtney Holm champion ethical and environmentally accountable practises across an industry desperately in need of a revolution. Find A.BCH at and find Article. by Courtney Holm at

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