Arethé Stockholm is a fashion brand for women founded by couple Alina Bendikova and Reza Alipour. Launched in 2014 the brand releases two ready to wear collections per year in small limited editions.
Arethé Stockholm is an abstract notion that stands for "the best of Stockholm". The style of the brand is defined by designers heritage and upbringing. It's a mixture between high and low, suburbs versus urban life, luxury and street, the feminine and the masculine, the unconventional sexy and the modest. It's influenced by eastern bloc aesthetic, but executed in a scandi minimalistic way .
With each collection the aim is to questions stereotypes throughout creating gender fluid garments with focus on details, experience and comfort. The choice of materials and colours is based on a rather seasonless approach above slavishly following trends.