Grey Sheep



london / United Kingdom


royal college of art

Graduation year


APUJAN is a London-based womenswear label founded by designer Apu Jan, debuting in 2013 Autumn/Winter London Fashion Week. The designs are renowned for integrating patterns and knitwear techniques to illustrate themes inspired by fantasy and literature. The juxtaposition of traditional and oriental elements with a contemporary twist, and the interweaving of bold and casual elements are at the heart of APUJAN’s unique style, and have become the hallmarks of the label.

APUJAN had attracted international media attention, as one of 10 designers shortlisted for the Vogue Italy New Talent; one of the GQ Men of the Year, Taiwan; and the top 10 culture and creative brands in Taiwan. The collections were featured in major fashion and design publications including Vogue, GQ, Bazaar, ELLE, WALLPAPER and i-D. Furthermore, APUJAN designs were shown at the La Cite de la Dentelle et de la mode in Calais, France; and showroom in Paris Fashion Week.

Outside of runway collection, APUJAN had collaborated with various industries by utilises the storytelling method to connect with different audiences: such as In-flight loungewear for EVA airline and the dancers’ costumes for The Cloud Gate Dance Company of Taiwan.

APUJAN collection can be found from the official online shop (shop.apujan.com) and in many major cities. The concept stores are in Shin Kong Place department stores in Suzhou and Chongqing, China. Part of the designs are also displayed and sold in selected stores in Taipei and London.

Latest Collection