【 BRAND PROFILE | ANGUS TSUI 】
Experimental. Futuristic. Visionary.
Riding the boundaries of fashion and futurism, ANGUS TSUI designs are born from advocacy, creativity and imagination. Structural majesty, graphic innovation, material whimsy—every piece is a journey through time and space and embodies an enlightening manifesto to protect the planet.
Channelling two narratives—how to preserve our world and how to surpass its expectations of us—the brand reflects new dimensions of colour, form and style, while embracing sustainable practices.
Inspired by human adaptation, ANGUS TSUI designs transcend traditional silhouettes, and juxtapose pattern, texture and colour to emerge as otherworldly artistic expressions. Every design is a defiant statement to live with purpose and passion, and to preserve the resources and environment of our home.
【 BOILERPLATE | ANGUS TSUI 】
With environmental sustainability at the core, ANGUS TSUI designs are known for their futuristic, avant-garde and otherworldly silhouettes. Founded in 2014, the label received a Bronze Award at the 2017 DFA Design for Asia Awards and the Common Objective Prize at the 2017 EcoChic Design Awards. Through collaborations with leading Hong Kong brands and Angus Tsui’s educational charity project ANCares, which coordinates workshops, seminars and exhibitions on the topic of sustainability, the label has secured its standing as a pioneer for sustainable fashion.
【 DESIGNER BIO | ANGUS TSUI 】
Upon founding his namesake brand ANGUS TSUI in 2014, Tsui sought to create a label that would advocate for and utilise environmental sustainability in every aspect of its design process—without compromising on aesthetic or quality.
Studying Fashion Design at Nottingham Trent University and Fashion Design and Development at the Hong Kong Design Institute, Tsui was inspired to bridge high fashion with sustainability. Working closely with upcycling pioneers Orsola de Castro and Ada Zanditon in London, he learned the craft of sustainable design techniques and continues to incorporate these into his work today.
Tsui established his own educational charity project, ANCares, which coordinates workshops, seminars and exhibitions on the topic of sustainability with NGOs such as St. James Settlement, Friends of the Earth and Redress. He has worked directly with companies such as Swire Properties, Cathay Pacific and H&M to create upcycled uniforms and accessories via sustainable processes. Among other awards, Tsui has received a Bronze Award at the 2017 DFA Design for Asia Awards, the Common Objective Prize at the 2017 EcoChic Design Awards and the 2014 Hong Kong Young Design Talent Award.