The fashion industry is beginning to understand the impact that the production, consumption and waste of jeans has on both the local and global economies and the environment. Besides 2 billion pairs of jeans being made annually, a pair of jeans may be made from 1.5 pounds of cotton, which requires 1500 gallons of water to cultivate and process.
And there's more: 2 million tonnes of chemicals and 2,630 gallons of water are required for just one pair of pants to be produced. Due to the hazardous and potent chemicals used during this industrial operation, it is difficult to purify and reuse the water. As a result, the water is frequently dumped, untreated, and in the wrong areas.The world is crying out for upcycled denim at this precise moment. Using creativity to transform old denim into new and unique pieces, the aim of the collection Reborn was to give a new life to 20 pairs of jeans.
The finished result is a mini collection made with quality vintage denim, that will make its wearer stand out from the crowd.
