The idea of “Ammaras” came after witnessing the fashion industry being penetrated but still there seems room to discover more. Ume Ammara Ali, the creative mind behind “Ammaras” has done her graduation in Fashion Design from PIFD an affiliate of Ecole de La Chambre Syndicale de La Couture Parisienne.
The main philosophy is to explore cultures and heritages that are still undiscovered yet and create a fresh blend. Efforts are being emphasized to implement royal feel into modern clothing to create a new yet trendy outlook of “Ammaras” clothing line. The brand works exclusively with fine, natural textiles, including sustainable fabrics. Most notable features of “Ammaras” are fine and intricate embellishments on pure fabrics, Introducing various silhouettes with innovative combination of embellishments to discover new niches in the fashion market. Ammaras through its extensive clothing line and unique blending techniques wants the culturally remote to draw inspiration from it and admire the work.
“My designs are an expression of the conversation we're having with society as it evolves around us. The information comes at a rapid pace and each day we adapt”.
Ume Ammara Ali, Fashion Designer.