Alana Flood is an emerging Fashion Designer, who graduated this year from the University of Technology Sydney with a Bachelor of Design in Fashion and Textiles (Honours). She has previously studied in London at the University of Westminster and completed a styling course at Central Saint Martins.
Alana has also interned for leading Australian Fashion Designers including Vanishing Elephant, Josh Goot, Dion Lee and Romance Was Born. Internationally, she has interned for Helen Lawrence (London), Dion Lee (New York Studio/NYFW) and Libertine (NYFW). Alana Flood is also a regular fashion writer for Australian magazine Fashion Weekly.
Alana Flood's design work focuses on conceptual, academic ideas which are explored through a highly refined, minimal, yet bold and colourful aesthetic.