8DIX

White Sheep

Location

United Kingdom

BORN IN BOLZANO, LUCA MARCHETTO IS THE DESIGNER BEHIND 8DIX. LUCA STUDIED IN MILAN’S PRESTIGIOUS NUOVA ACADEMIA DI BELLE ARTI AND GRADUATED WITH HUGE ACCLAIM.

LUCA WAS STUDYING TO BE A VET WHEN HE MOVED TO MILAN. ‘’I WAS CRAP IN MATHS, I HATED CHEMISTRY AND I FAINTED THE FIRST TIME THEY OPENED A CAT. I ONLY WAS THERE BECAUSE MY FRIENDS WERE TOO’’. HIS INTEREST IN VETERINARY PURSUITS WAS OVERWHELMED BY A GROWING OBSESSION WITH VIVIENNE WESTWOOD, SHE BECAME HIS ICON AND HE WAS LURED AWAY, HIS INSTINCTS HEADING TOWARDS THINGS THAT WERE FLUFFY ON THE OUTSIDE, AND THE ONLY SWOONING THAT MIGHT BE LIKELY WOULD BE IN THE NAME OF FASHION.

SOON AFTER GRADUATING BELLE ARTI, LUCA WAS DESIGNING FOR JEAN-CHARLES CASTELBAJAC AND LUCIO COSTA WHOSE COMBINED AVANTE-GARDE AND METICULOUS ELEGANCE STILL STRONGLY INFLUENCE LUCA’S STYLE. ‘’LUCIO SHOWED ME HOW MAKE PEOPLE LOOK SEXY- NO USELESS HANGY BITS JUST REALLY SIMPLE SHAPES... IN TIME HE BECAME MY CLOSEST FRIEND AND WHEN HE DIED LAST YEAR I TATTOOED HIS SMILEY FACE ON MY EAR.’’

AFTER EIGHT YEARS IN MILAN HE DECIDED TO PRESENT HIMSELF TO THE WESTWOOD STUDIO WITHOUT AN APPOINTMENT FOR AN INTERVIEW. THE WEEKEND AFTER HE WAS LIVING IN LONDON AS A FULL TIME EMPLOYEE AND WAS THEN PROMOTED TO BECOME VIVIENNE AND ANDREAS’ DESIGN ASSISTANT FOR THE GOLD LABEL.‘’IT WAS A MESS TO MOVE IN A WEEKEND. I LIED TO THE STUDIO MANAGER. IN THE FIRST INTERVIEW I TOLD HER I WAS LIVING IN LONDON ALREADY. THE EXPERIENCE I HAD WORKING FOR VIVIENNE AND ANDREAS WAS A DREAM FOR ME AND I CANNOT THANK THEM MORE FOR THEIR SUPPORT’’ SINCE LEAVING WESTWOOD LUCA NOW DESIGNS KNITWEAR FOR ERDEM.

LUCA IS INFLUENCED BY THE WORK OF OTTO DIX AND IS INSPIRED BY THE FREEDOM AND ECCENTRICITY OF HIS SUBJECTS. 8DIX IS A BRAND THAT CELEBRATES THE DECADENCE AND INDIVIDUALITY OF DIX'S TIME. USING SUBVERSIVE GRAPHICS, WILD COLOUR AND CLEAN SHAPES LUCA MARCHETTO IS THE MODERN DADAIST OF GRAPHIC STREETSTYLE.