Grey Sheep



stockholm / sweden

Built on a backbone of a D-I-Y feeling focused on style, simplicity and quality, 5preview rose from handprinted T-shirts on the living room floor of its founder Emeli Mårtensson (on Via Cavour N°221 in Rome) to a pioneering Scandinavian brand in defining a new way of independent / underground fashion.

Today 5preview is still raw cut and eye catching – wearable key pieces made for the wardrobe of a conscious woman, with a young spirit and an artistic mind.

5preview was founded in Rome, Italy, in 2008 but has since 2010 headquarters in Stockholm, Sweden.

Latest Collection

Previous collections