ZOE_SHERWOOD

E-mail Designer

My full graduate collection was entitled ‘Understated Glamour’. Inspired by the past eras 1920’ through to the 1940’s, I compared and explored contrasting tribal cultures. Understated Glamour juxtaposes the ideas of luxurious glamour, combined with the uses of raw natural sustainable materials. The female figure is always a starting point of inspiration for me and my designs. Studying the shape of the body, and the way in which we move allowed me to choose the curved seam lines in my garments. The idea of plaiting to join the intricate twisted seams, pulls together my original research; hair styling and hair as a raw, luxurious, natural, personal and sustainable material. The use of human hair comes from exploring the Victoria era and the way in which they mourned their dead which directly corresponds to my feelings of personal attachment to my work and the way in which I hand produce it. La Folie Du Ciel means Madness of the sky, inspired by the freedom of a bird and their graceful intelligence of the way in which they fly. The collection is of six hair ornaments each one captures a different stage of a bird in flight. These six hair ornaments were designed, prepared and made by hand, using the feather by produce of the food industry. The pieces can stand alone or work together as installation art, radical catwalk pieces or eccentric hair ornaments and masks.

About the Designer

Zoe is based in London, United Kingdom. She studied at Central St Martins London and graduated in 2010. Her collections are produced in United Kingdom.

‘I am one of many, I am one of few, I am an individual, just like you.’
Zoe Sherwood is a designer and creator born and based in South London.
Zoe is fascinated by the way in which people live their lives with each of us having our own unique story. Her work is a portrayal of her story, becoming a visual interpretation of her life; the places, people and cultures she encounters and surrounds herself with.
Zoe completed her womenswear fashion design degree at Central St Martins London in 2010. Her graduate collection ‘Understated Glamour’ included her unique hair ornaments ‘La Folie du Ciel’ that capture six different stages of a bird in flight. Zoe was chosen to show her collection in the prestigious St Martin’s Press Show.
Since graduating Zoe has continued to produce and refine her style. Her work has been featured in Grazia winning the jewellery category as well as working along side Wayne Hemingway at the Vintage South Bank festival in London. Zoe was short listed for The Hospital Clubs Creatives in Residence award 2010.
Zoe’s work has featured in a range of different online and printed publications, working with photographer’s such as Matilda Temperly, showcasing her work on Not Just A Label.com, as well as her work being featured in short films such as the Alpines music video and in catwalk shows such as, at Latitude Festival.
For more information about Zoe’s work please contact us on zrs@zrsherwood.co.uk