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The intention of the collection is to celebrate femininity, which is scarce in nowadays. The main innovation that the collection is striving to bring into a modern fashion industry lays in ability bringing together seemingly contradictory elements through the intricate techniques and artisan craft. This novelty will carry out the concept of handcraft onto the new breaking through level leaving the appreciable human touch as undeniable advantage of a product. The devotion of the collection is to underpin sublime femininity and to present constant emotions to its owner through attracting objects/elements of design.
About the Designer
Yulia is based in London, United Kingdom. She studied at Central Saint Martins_MA Womenswear and graduated in 2012. Her collections are produced in United Kingdom.
Yulia Kondranina was born and raised in Moscow, Russia.
As every little girl she was dreaming to wear beautiful clothes. She started making clothes for herself at the age of 10 as a result of family financial problems. She always had been very artistic and creative, which pushed her to an art school studying life drawing, painting and print on fabric, batik technique. These experiences later brought her to unattainable idea to enter the first institution of Moscow - The Textile University fashion pathway on free of charge place. Simultaneously she was also working as sales assistant and merchandiser at clothing shop. The dream totally swallowed her and she found out later it was one of the most important steps in her life. After graduation she immediately started work for one of high street brand in Russia as womensear designer, where she designed more than 14 capsule collections a year during period of 3 years. These years gave her inestimable experience, great practical skills and knowledge of the industry. Later on, she realized that she has necessity to upgrade her education to move forward in the career development. It gave a rise of a new plan in her mind. At first she decided to take a year course at Central Saint Martins Graduate Diploma in Fashion, which revealed a range of her talents and gave her undeniable confidence for higher level program. Later she was offered a place on the prestigious MA Fashion course at Central Saint Martins under direction of Louise Wilson. The graduate collection was presented at the London Fashion Week.
Obtained outstanding skills during study, collaboration with interesting people and successful graduation inspired Yulia to establish her own brand. It aims to offer unique aesthetic and ambitiously bring difference to the fashion industry through offering original personal design.The mission of the brand is to revive femininity and beauty in womenswear and set up right balance at the intersection of art, creativity and correspondence to females’ needs and wants.
The next collection for AW 13/14 will be presented in February 2013.