YELENA_LOGUIIKO
Playing with notions of masculinity and femininity, Yelena Loguiiko’s A|W 2012 collection takes inspiration from 1920s fashion, Irving Penn’s “Small Trades” and the colors palette and geometric, abstract art of Vassily Kandinsky. Designed for the confident, bohemian woman with a strong sense of personal style, the garments artistically emphasize the female body’s natural features, while at the same time becoming a statement of feminine power.
Geometric shapes and layers result in loose, boxy silhouettes with rounded, extended shoulders. Yelena Loguiiko’s signature attention to tailoring detail achieves a look of simplicity through complexity and creative development. The fabrics are a mix of wool, French crepe, Toscana shearling and leather, framed in rich, elegant earthy colors - deep red, terracotta, electric blue, dark green. Both daywear and eveningwear pieces are included, with jackets and coats to match.
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About the Designer
Yelena is based in London, United Kingdom. She studied at London College of Fashion and graduated in 2010. Her collections are produced in United Kingdom.
Yelena Loguiiko is a London based up-coming Womenswear designer. After completing her degree at London College of Fashion with an award for Fashion Design and Technology upon graduation in 2010, she went on to develop her professional career working for Celine, Peter Pilotto, Roksanda Ilincic, Lucas Nascimento and Masc. Combining her expertise in fashion design and fashion brand development, she has now set up her own label, which includes day-, evening- and outerwear lines.
www.yelenaloguiiko.com

























