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The collection is inluenced by British hardmods & early skin culture from somewhere in between 1963-68. A sort of updated 60´s British working class with button-down shirts, heavy knit sweaters and chinos. Updated parkas and leatherjackets, with rigid raw denim jeans, folded legs and heavy steel toe cap boots.
About the Designer
Fredrik is based in Stockholm/Södertälje, Sweden. He studied at London College of Fashion. His collections are produced in China.
Whyszeck is a men´s fashion label, founded in 2004 by Fredrik.Pira & Christian.Cerna.
Originally started as a band & later reanimated into a fashion label.
The design language is a mix of architectural & minimalistic influence as well as influence from music itself and its surrounding subculture.
The collections blend tailored influences & simplicity in updated cuts and wearable forms, with the intention to aid the bearer to express personality, rather than taking over.