WHO

Who is based in Barcelona, Spain.

Laia Roca grew up in a family with a long tradition in the world of fashion design and textile industry. After finishing her degree at EATM-ESDI (Escola Superior de Disenny), she launched her brand in 2000.
Far away from fashion trends, Who follows its own rhythm with an expressive and full of freedom design. Always based on a personal, structured and sober line, conceptual and versatile, collections -designed and produced in Barcelona- are easily recognizable along with the firm style details, volumes and tissues. Unique, strong, natural, creative and dynamic, Who is clothing for a urban and cosmopolite woman. Who has been in different national fairs as Gaudí, Bread & Butter, Circuit and Cibeles; and also internationals: White in Milán, The Train in New York and Who’s Next in Paris. Recently, the brand has paraded in 080 Barcelona Fashion, presenting Who’s collection for winter season ’12.