WHATKATIEDID

katie is based in London/Berkshire, United Kingdom. Her collections are produced in India.

What Katie Did was founded in 1999. Designer Katie Halford now produces 2 collections per year which are always inspired by lingerie of the 1940s and 1950s. What Katie Did products can be found in boutiques worldwide including Liberty, London.
After many years of empire lines, wash and go hairstyles and 'barely there' makeup, good old-fashioned glamour has made a welcome comeback. Scarlet lips, perfect coiffures and dangerous curves are now firmly back on the fashion agenda. We at What Katie Did, on the other hand, have been living and breathing vintage style for the last decade and more, because we know just how it helps all women look and feel fabulous.
Founder and head designer Katie Halford has had a deep and abiding love affair with 1940s and 1950s fashion her entire adult life, but though the clothing was always fairly easy to come by, the appropriate undergarments were not. Her quest for the perfect bullet bra, the most authentic stockings and the firmest foundation garments, led to the development of her own collection, over ten years ago. And since then, thanks to her abiding passion, What Katie Did has been at the very forefront of the vintage revival that's only recently come into the public eye.
On this website, in our boutiques, and in the glossy pages of our catalogue, retrophiles, vintage queens and lingerie lovers who appreciate the art of a circle-stitched cup, a wasp-waist, or a flash of fully-fashioned seam, can find everything their hearts' desire.
We create and produce beautifully cut, high-quality and affordable undergarments, corsetry and hosiery inspired by the 1940s and 1950s. Our designs are based on vintage patterns, adapted only slightly for modern figures, using authentic fabrics and even old-fashioned production methods wherever possible. We're proud of our close-knit team, high standards and enthusiasm for great customer service, all of which which have earned us fans worldwide, and led to What Katie Did being worn by stars as lofty as Julia Roberts and Mad Men's Christina Hendricks. But really, we make our beautiful lingerie for every woman, so she can look and feel like a bombshell, any day of the week.
If a girl could live on glamour alone, well, we just might need to design some stronger girdles.