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SEDUCTIVE CIRCUS Stylein’s Fall/Winter collection 2012, Seductive Circus, is an act of seduction. Inspiration derives from the old circus and its beautiful world, where the circus director’s tailored straight lines get a chance to meet the princesses’ sensualism. The spotlight has pointed its beam and all eyes are drawn to the circus ring, as the main attraction is flooded with light. She takes her position and enjoys the intense expectations of the crowd. Without hesitation, she let the ruby red silk attract the attention to her bare back while the sparkling stones reflect in the light. The night outside is dark and dull, but under the circus tent, playful magic is taking place, as the princess takes on the director’s attributes - she borrows his tailcoat and the collar of his shirt, and both characters play together without a safety net. By benchmarking the constant travelling circus, Stylein introduces a luxurious collection of bags. Solid materials, such as suede and beautiful leather, set the tone for the series, which can be used at night, just as well as during the weekend. Important focus has also been put on outer wear in wool and shiny silk dresses, combined with soft knits in elegant silhouettes. The collection’s materials breathe of pleasure and enjoyment, for the eyes as well as the skin. Dramatic lengths and exclusive drapes distinguish the collection. Stylein is proud to present Seductive Circus, its 20th collection, aiming to seduce more than ever. The collection’s separate parts, just as circus artists, beautifully stand alone, but together they complete each other - the boundary between imagination and reality, masculine and feminine, accessible and unreachable. Stylein cannot be captured or re-created. She must be experienced.
About the Designer
Elin is based in Stockholm. She studied at Fashion Institute of Technology (F.I.T.) in New York. .
Stylein loves the female body and combines the contrasts of a feminine soft image with a more edgy and rock inspired image. In the world of Stylein, these contrasts form a perfect harmony.
All designs are inspired by the energies of life, which gives Stylein its unique expression - always with beautiful lines and rare details. Stylein’s vision is to bring out the inner beauty from the woman who wears its garments, allowing her to fully express her individual personality and femininity. She should easily be able to dress up or go for a more casual look, but always in Stylein.
Stylein is a Swedish fashion company, launched in 2001 by founder and chief designer Elin Nyström, while living in New York City. Stylein showed its first handmade collection in 2001, while Elin studied at the Fashion Institute of Technology (F.I.T.) in New York.
After returning to her native country of Sweden in 2003, Stylein has continuously grown and is now based in Stockholm.
Today, Stylein is available in selected stores in Belgium, Canada, Cyprus, Denmark, Finland, France, Germany, Greece, Holland, Italy, Ireland, Japan, Norway, Russia, South Korea, Spain, UK and USA.