SQUIDLONDON

Viviane Jaeger and Emma-Jayne Parkes is based in London, United Kingdom. She studied at University of the Arts; London College of Fashion and graduated in 2008.

The SquidLondon Studio is a buzzing product development design team full of bright ideas!
The initial inspiration for the founding of SquidLondon was Jackson Pollock, an fascinating artist who would drip paint in a trance like manner creating wonderful colourful artwork. Jaeger and Parkes thought; "wouldn't it be so cool to walk down the street, it starts to rain and and your clothes turn into a walking piece of art!".. and that is exactly what they have gone onto create..
SquidLondon is currently working with some of the top Museum and Gallery Art Shops in the world! Tate Modern, MoMA NYC and Saatchi gallery to name a few. They are stocked in 12 countries and recently designed a bespoke umbrella for The British Museum - highly influence by Norman Fosters Great Court.
SquidLondon have recently launched their Couture RainWear Collection. This collection comprises of 3 incredible appliqués upon a classic trench, fabulous oversized short coat and a beautiful tailored cropped Jacket.
To top t off they have also created a hand embroidered colour changing walking stick umbrella to accompany the Couture RainWear collection!
Nothing like rain to brighten up your day!